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    4 Tips for Women Entrepreneurs to Tackle the Fundraising Monster

    4 Tips for Women Entrepreneurs to Tackle the Fundraising Monster

     

    Startups and young companies do not have it easy when trying to raise funds. Except when you are from Y Combinator.

    Seed funding and early stage financial aid help companies get started and meet their expenses until they are able to reach out to the wider market and drive sales.

    There are varying opinions as to when and how you need to approach the early investors. Seed funds refer to the earliest investment made in a company, usually in return for a stake in equity, and help take the company from the early idea stage to actually get down to building something impressive enough to wow the potential market as well as the future investors.

    But with a better investment climate and more funds flowing into startups, the competition for investment dollars has grown more fierce and intense. If you want to complete a successful round of funding you better be an early-stage business with some momentum going for you. If you have achieved milestones like a product launch, or have started charging customers for your service and built up good traction, you’ve surely got something to speak about to your potential investors.

    And since you are a woman entrepreneur you have some additional issues to deal with as well. Anyways, those who have gone down the road earlier have plenty of tidbits to share, and here you can find a few solid tips to help you with your first round of fund raising.

    1)   Funds Won’t Come Easy, and That’s for All

    Most investors practice and thrive on herd mentality; they go where others in their community are going. So make a list of the investors you will be approaching on your investment drive, and put in proper planning and research into getting a good list ready.

    As much as you may like to bag your investors as soon as possible, it may take quite some time for you to get a lead investor. Once that is established and you have a fund or an individual willing to stick his head out for you, the rest will come comparatively easy. As stated earlier, lemming mentality persists and investors follow each other.

    Fund raising is an uphill task and may even take as long as 6 months to raise a $1million kitty. But don’t stay on the market too long and become the ‘business struggling to raise funds’. You don’t want to build a negative investor sentiment around you, do you?

    Also keep in mind you are not out in the market to try and convince skeptics, you are out there trying to find a reliable and rich person who believes in your idea and is ready to buy into it. Don’t bash yourself up into pulp if it isn’t going well initially. Smile and bear it and keep knocking, you will definitely find one that opens wide.

    2)   Talk the ‘Guy’ Talk

    The percentage of female investors and VCs is alarmingly low. Also the number of female entrepreneurs having a successful round of Series A or Series B is also alarmingly low, though the graph is slowly nudging in the right direction.

    So if you need to alter the system you need to land yourself absolutely right in the middle of it.

    Talk numbers when you are pitching your company to a group of potential investors. Straightforward and aggressive number crunching will get them to sit up and take notice. Lay out the long-term plan ahead for them.

    You should be able to explain your business model crisply, clearly and concisely.

    Chalk out your future actions, the milestones you have achieved and the numbers you have raked in. All of this should also be spelled out in monetary terms and you should be able to explain a good exit route for the potential investors as well.

    There may be niggling doubts in the minds of some “What if she takes a maternity break right when things are looking up?’ or “How long does she plan to stay plugged in without the domestic pressures affecting her?” They may seem downright sexist, but women entrepreneurs do list these as investor concerns! So keep calm and address them.

    You are the leader and the founder of your business, so you need to stamp your leadership style on your pitch as well. You have to come across as no-nonsense, credible, inspiring, far-sighted, entrenched in your industry/vertical and willing to give all that it takes to see your business succeed. You have to keep your chin up and carry the company on your back past the finish line, and remember the three C’s an entrepreneur must absolutely have.

    3)   Get Your Financials Right

    You will have the upper hand while speaking about your business, future plans and the important milestones you have achieved. But get down to your market stats and financials, and very soon the VCs will shred you apart. Attend the meeting well prepared and leave no room for error. There are twenty other guys who are going to come in on the same day as you, and you have to win your money from them.

    The VCs obviously are the experts when it comes to finance, but when it comes to your company you must be ready to fend off any question that comes your way, and be ready to be analyzed and dissected on every estimate you state.

    4)   Get Your Support Lined Up

    VCs may call up your ex-boss or the strong influencers in your ecosystem who have a clear idea about you and your company. Be sure you get a good word in. Also, if the VCs are going to speak with your angel investors, make sure no discrepancies creep in.

    You will also require strong referrals to set up  meetings with the best VCs. Referrals from entrepreneurs who have had successful fund raises or made good exits will get you attention from the relevant people. Stay away from shady characters who want equity or other forms of compensation in return for introductions. Make sure you have a reliable and reputed group of advisors and mentors who will give you the necessary intros.

    Conclusion

    Setting up a business and seeing it through the early stages is never going to be easy, things work out much easier as your progress and grow. But deal with your setbacks and plough on, because that’s how all battles are won. So there ladies, go for it!

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    Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

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    — 1 hour ago
    #entrepreneurs  #small business  #women entrepreneurs 
    New Post has been published on Project Eve

    New Post has been published on http://www.projecteve.com/new-novel-series-features-female-entrepreneurs/

    New Novel Series Features Female Entrepreneurs

    FLAWLESS A Hostile Beauty Novel by Jan Moran 9780963906595 188x300 New Novel Series Features Female Entrepreneurs

    “There’s always an ugly side to beauty.” That’s the phrase that popped into my mind one day as I was preparing to meet the corporate beauty VP of a department store, and it spawned a brand new contemporary fiction series that features female entrepreneurs who run their own companies. The series is called Hostile Beauty, and the first book in the series is Flawless.

    Flawless is a modern, realistic view of the beauty industry in a fictional setting. The action is centered on a close circle of goal-oriented girlfriends, which is the premise of the Hostile Beauty series.

    Some of you might know that I spent quite a few years in the beauty industry — I wrote the Fabulous Fragrances nonfiction books (rather like a guide to wine, only for fragrances), which hit the Rizzoli top ten bestseller list, and served as the basis for Scentsa, a touch-screen fragrance, skincare, and cosmetic finder I created for Sephora, DFS, and Nordstrom. It also won a FiFi award from The Fragrance Foundation for technological innovation. (Sephora recently acquired the technology.)

    During my tenure in the beauty industry, I was always fascinated by the true, cut-throat stories swirling around. In fact, a fellow author, Kate White, former editor of Cosmopolitan, also draws on some of her beauty and publishing experiences in writing her fictional books. (And, she praised a book from one of my new author friends, Anita Hughes, who also writes for St. Martin’s. What a nice gesture! Check out both of these fabulous authors.)

    Fictional Stories Inspired by Real Life

    Readers always ask about the story behind the book, so here goes… When I began to write Flawless, the first book in my new Hostile Beauty series, I was inspired by my experiences and observations in the beauty industry, as well as close, life-long friendships.

    In creating “real” situations and scenes, I often call on my friends in business, those who are running their own company, as well as the high-powered advisors — the attorneys, financiers, and consultants who see it all.

    My primary goal is to tell an entertaining story, but I also strive to portray real business situations so that readers can learn something, too. Most people remember stories better than dry textbook advice; that’s why the best presenters tell a lot of stories in their speeches.

    Set in Beverly Hills and Paris

    Much of this novel was scribbled on airplanes or in hotel rooms; you’ll even get to visit one of my favorite hotels in Paris, the Villa and Hôtel Majestic in the sixteenth arrondissement. I just had to set one of the lite-sexy scenes between Verena and Lance in the pool area, where I swam almost every morning and many evenings in their wonderful salt water pool — and even made friends with a real-life handsome prince. (But that’s another story…)  Le Crabe Marteau and Le Speakeasy are also real places in Paris where we went with friends from Paris.

    As for the Beverly Hills location, the Beverly Hills Hotel and the Polo Lounge are real places, too, as well as the neighborhood streets. If you ever visit the Polo Lounge in the Beverly Hills Hotel on Sunset Boulevard, be sure to order my favorite champagne cocktail, a Kir Royale.

    After college, seeking sunshine and a fine public school system for my young son, I moved to a one-bedroom apartment in Beverly Hills. I dated, fell in love, and did all the things a new graduate/single mom might do. But most of all, I made wonderful, life-long friends there. My female friends were smart, accomplished, and lovely — on the inside and out. I wanted to share the feelings and depth of these friendships, and how special they are to me.

    The swoon-worthy chef in the book, Lance Martel, is a fictional character; however, the recipes and dishes are real. My husband loves to cook, and one of our sons is a chef school graduate. Of course, we ate our way through France, too.

    While the action in the book is fictional, the business aspects are pretty accurate.

    An attorney and MBA read a pre-publication draft, and reported back on its accuracy. “Sadly so,” she added. But there’s always hope, and my intent is that this rollicking saga will certainly prove that. The characters find some pretty creative solutions to their problems, like any successful entrepreneur.

    The Story of Flawless: A Hostile Beauty Novel

    I’m excited to unveil this project, and thrilled that 5-star reviews have already started rolling in on Amazon, Goodreads, and other major retailers. Melissa Foster, one of today’s top bestselling author-entrepreneurs, had this to say about the first book in the series:

    “A breathtakingly real look at the cut-throat world of the beauty industry. An engrossing view into the world of ‘beautiful people’ with an ending that will leave you wanting more.” - New York Times and USA Today bestselling author Melissa Foster

    So, here’s the set up for Flawless

    Verena Valent is at the helm of her family’s legendary Swiss skincare company, which caters to a glamorous clientele in the heart of Beverly Hills. After her parents are killed in an automobile accident, she becomes the sole provider for her younger twin sisters and her grandmother. Instead of attending college with her friends as planned, she rises to the challenge to guide and expand her family’s business. She is in the midst of a critical international expansion into Asia when her carefully organized life begins to unravel.

    Verena is shaken to discover that her fiancé, Derrick, a venture capitalist, might be behind a scheme to take over her growing company. While she struggles to save the business that means everything to her, she meets Lance, an executive chef at the Beverly Hills Hotel. She encounters this intriguing man again while on a business trip to Paris, and soon gains a new perspective on relationships.

    When the unthinkable occurs and Verena’s world collapses, her friends rally around her, among them Scarlett Sandoval, a top intellectual property attorney; Dahlia DuBois, a perfumer from an esteemed line of French perfumers; and Fianna Fitzgerald, a fashion designer with her own trendy boutique.

    Ultimately, Verena learns that truth, family, friendship, and love are the unshakable pillars of life. But will she get a second chance in business, or in love?

    Follow a group of smart, stylish, entrepreneurial friends as they navigate the turbulences of modern life in the business of beauty. Set in Beverly Hills with action flung across the globe, the Hostile Beauty Series is an engaging series that features gutsy, determined best friends, and how they manage to live the lives of their dreams.

    “Flawless is an astute, intelligent, gripping romance for the modern woman. Jan Moran’s writing took me to the edge; she creates a heroine whom you can’t fail to care for and understand. A fabulous first book in the series; I can’t wait to read the next one!” – Hannah Fielding, Author of The Echoes of Love

    By Female Entrepreneurs, For Female Entrepreneurs

    While I’m thrilled that St. Martin’s Press publishes my historical fiction (Scent of Triumph, 2015), the contemporary fiction Hostile Beauty series is an entrepreneurial endeavor under my new company, Briarcliffe Press. I’m proud to say the entire production team is comprised of female entrepreneurs, including freelance editors, proofreaders, formatters, and cover designers.

    Flawless is now available on Amazon worldwide in paperback and Kindle ebook. Find it also on Apple iBooks, Barnes and Noble, Kobo, Smashwords, and independent and chain bookstores. On Goodreads, read recent reviews and add it to your “To Be Read” list. Journalists, reviewers and bloggers can visit NetGalley for review information.

    Celebrating the Debut

    So let the confetti fly and the champagne flow! We’re christening the good ship Hostile Beauty as she sets sail. I’m celebrating by starting the next book in the series, about beauty licensing attorney Escarlata “Scarlett” Sandoval, who also has a fabulous story to share. (And you’ll get to see more of Verena Valent and the others.) Visit my website to read book excerpts.

    And here’s to inspiring thousands of new female entrepreneurs!

    About this author: Jan Moran is a novelist and entrepreneur. Her historical novel about a French perfumer during World War II, SCENT OF TRIUMPH, is published by St. Martin’s Press. Also look for her contemporary fiction series, HOSTILE BEAUTY, wherever books are sold. A Harvard MBA and native Texan, she lives in San Diego, and can be reached atwww.janmoran.com.

    Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

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    — 1 hour ago
    #Beauty Series  #Contemporary Fiction Bestsellers  #Contemporary Fiction Novel Series  #Family Saga Series  #female entrepreneurs  #Romance Novel Series  #Strong Female Leads  #Women's Fiction Best Sellers 
    New Post has been published on Project Eve

    New Post has been published on http://www.projecteve.com/leadership-5-ways-to-boost-resilience/

    Leadership: 5 Ways to Boost Resilience

    ID 1002245346 300x300 Leadership: 5 Ways to Boost ResilienceLeadership: 5 Ways to Boost Resilience

    Yesterday I saw my eight-year old daughter being dragged through the sand by her pony. It ran wild and she got stuck in the reigns. Fortunately without consequences. But it made me realize again how resilient children are. While every adult in that paddock was still trembling, she got up, shook the sand of her clothes and mounted her pony to continue the ride. During the rest of that horse-riding lesson, I thought about this and how we adults handle stressful situations.

    Described by Wikipedia as one’s ability to properly adapt to stress and adversity, literature mentions different visions on resilience. It can be seen as a personality trait, as a process or as an outcome (Olsson et al, 2003). In the first scenario, there’s not much you can do to change it. People with a more resilient personality will simply perform better under stress and recover more quickly from setbacks. Those are the ones getting back on their horse without hesitating. And when looking at resilience as an outcome, it is seen as a competence people “might” develop when experiencing misfortune and setback. Let’s say you need to be dragged through that sand more than once in order to develop some resiliency. And no guarantees ;-)

    Most research now shows that resilience is the result of an individual being able to handle the process that promotes well-being and protects against the overwhelming influence of risk factors (Woodgate, 1991). And that’s good news. Understanding the underlying mechanism makes it possible to consciously enhance ones ability to recover quickly from difficulties. It can be learned and developed by anyone. Be honest, being a leader, you expect it, not only from yourself, but also from your direct reports. They need to perform under stress, recover quickly after being disillusioned (for example after not winning that big contract), stay motivated and expect good outcomes despite an over-challenging business plan, use the challenges you give them for growth, etc.

    On top of, as we all know, those are not the only problems that need to be addressed. Setbacks and misfortune come in many shapes: family, relationship, health, finances, professional, etc. And personal problems interfere with professional performance. And the other way around. Whether you like it or not. Being one of the lucky executive Coaches working with top-management at the Coca-Cola Company, I love to rave about the speech of it’s former CEO, Bryan Dyson. Mister Dyson speaks of life as a game in which you are juggling five balls in the air. Work, Family, Health, Friends and Spirit. He refers to work as being the only rubber ball. The others are made of glass. I don’t need to tell you resilience will definitely be needed if you drop one of those. But let’s focus on that one rubber ball called Work.

    Based on what’s written in literature and my experience as an executive Coach, I came up with five ideas for daily leadership. All of them increasing the mental toughness of your team:

    1. Promote self-esteem
    Express your trust for your team-member to cope successfully with the challenges given. Don’t solve the problem for them but support them in growing their own problem-solving skills. Give access to all possible resources in order to do so. Let them take full responsibility. Give them the ability to effect change and let them take decisive actions in adverse situations. Let them succeed on their own merits.

    2. Tolerate discomfort
    Be accessible, listen and keep a long-term perspective. As a leader, place the stressful event in a broader context and avoid seeing setbacks as unbearable problems. Think productively. Coach them. Let them self-appraise strengths and weaknesses. Move towards the goals and oblige them to reflect on their own progress. Offer encouragement when needed and direct vulnerable individuals to more optimistic paths. Some things take time.

    3. Provide opportunities
    Embrace change. Personal development and training supports your people in developing their interaction skills with the environment. Make sure budgets are spend on those domains needed. Develop their communication and problem-solving skills. Let them learn how to manage strong feelings and impulses when times get rough. Let them be kind without pleasing. Learn them to say no. Develop self-reflection and let them learn from their mistakes.

    4. Build your team
    Pay attention to building your team. Stimulate camaraderie and supportive relationships. Create a sense of personal and collective purpose. Let your team take responsibility for the greater good. Celebrate individual and collective successes without comparing or judging. Keep looking forward and let the past be the past. Create a platform for open communication. Always with respect and based on self-reflection.

    5. What if one of the other balls falls?
    There are five balls, remember? Unfortunately, people do bring their problems to work. Visible or not, it’s in their thoughts, their worries. Loss of concentration, creativity, customer service, etc. With big impact. Talk about the impact and possible temporary adjustment of the responsibilities. Strike a balance between empathy and expectations. Ask what the person needs. Encourage without giving advice.

    I am sure there are many more ways to increase the mental toughness of your team members. And in times of pullulating burnout, every idea is welcome. So don’t hesitate to share your experiences below. Please share what works for you. And what doesn’t. And how about your own resilience?

    If reading this makes you want to know more about what we do at BigFish4.me, call us or email: info@bigfish4.me.

    I’ll be happy to talk to you!
    Sofie

    Sofie Varrewaere is the founder of BigFish4.me. After studying a Master in Psychological and Pedagogical Sciences, she ogled into the magical world of Recruitment, Selection and HR Services. Working for the world leader in HR, she has always been in an advisory role in relation to the larger goals of several multinational organizations. In 2013 she started her own company in International executive Coaching. Doing what she is good at, challenging others as well as herself. Image courtesy of jesadaphorn at FreeDigitalPhotos.net

    < Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

    http://www.projecteve.com/add-a-blog/

    — 1 hour ago
    #resilience mental toughness stress leadership burnout 
    New Post has been published on Project Eve

    New Post has been published on http://www.projecteve.com/best-tools-for-effective-content-creation/

    Best Tools for Effective Content Creation

    7598618978 3102051554 z 300x225 Best Tools for Effective Content Creation

    Many advanced apps, tools and bots have replaced human work on the Internet, but there is still no such thing that can replace real content creators. These people, who commit their energy, time, and resources to create online content are necessary for every Internet user. However, that doesn’t mean that they shouldn’t rely on contemporary tools that make their jobs easier. If you are an online content creator, then you will definitely appreciate the following selection of tools that help you become more effective in the job you love.

      • ThingLink - You can always make the completed content more interesting by enriching it with relevant images. You can use ThingLink to upload an image and make it more fun by adding interactive icons that can range from messages and links to videos and images associated to the piece. You don’t need any masterful knowledge of programming to use this tool; it provides you with simple features that are easy to use.
      • NinjaEssays.com - One of the worst things that could happen to you as an online content creator is to publish a piece full of spelling and grammar mistakes that would ruin your reputation in the readers’ eyes. You can prevent that from happening by hiring affordable, but highly-professional editing services at this website. Custom writing service NinjaEssays also offers writing assistance in all areas of study, so you can use it to collaborate with an expert on a topic you don’t particularly understand.
      • Skitch - This free app enables you to enhance the visual aspect of communication. With Skitch you can get your point across by using sketches, shapes and annotation, so you’ll need fewer words to express your ideas. Yes, you are a writer, but you should finally realize that your readers don’t appreciate endless texts. You will capture their attention easily by focusing on what’s really important with the help of Skitch.
      • Google Fonts - Working with a new font is always fun. You can make your eBooks, presentations, and web pages much more appealing with the usage of cool fonts that you can simply add to your collection. This is a product by Google, which means that it is easy to implement into practice.
      • Word2CleanHTML - Are you still attached to Microsoft Word? Then this tool can really make your life easier, since it will save you from the formatting madness you need to go through in order to publish content online. All you need to do is paste the text you have created in Word, Google Drive, or Evernote and click a single button to get a nice and clean HTML version of the content.
      • Haiku Deck - If you need to create a PowerPoint presentation, you can enhance its visual appeal with the help of Haiku Deck. You can tell a story in a charming, alluring way and get inspired by the best decks of the week, provided in a wide range of topics.
      • Infogr.am - There is a clear reason behind the increased popularity of infographics: readers love them! Besides making your content more visually attractive, this resource will also speed up the entire process of content creation and help you illustrate the information you are trying to convey with the usage of over 20 chart types. Even if you haven’t created a single infographic before, you won’t have any troubles understanding how Infogr.am works.

    Everything is possible with the right tool at hand!
    No one is trying to dispute the fact that you are good at what you do. However, you can clearly become even better if you start using the entire potential the Internet has to offer. There are incredibly effective tools, apps and websites that help you create content faster and more easily, but also enable you to make it more attractive for your readers. Start using them today and you will immediately notice the difference.

    Image Source: Christopher Penn

    < Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

    http://www.projecteve.com/add-a-blog/

    — 1 hour ago
    #content creation  #content writing  #writing 
    New Post has been published on Project Eve

    New Post has been published on http://www.projecteve.com/speak-like-your-clients-think/

    Speak Like Your Clients Think

    ClientLanguage

    Jargon. It happens to us all. I was recently talking shop with a freelance writer friend and started cracking up as I realized that phrases like “target market” and “effective task management” and “digital marketing strategy” were peppering our conversation. Here we were in a coffee shop having a conversation – not giving a seminar on marketing & business strategy!

    This conversation got me thinking about how we — business owners — talk about our businesses and how our clients — our target market — talk about their own needs and wants.

    No matter what your business is, you’re fulfilling a need or a desire. Whether that’s through digital marketing, health coaching, or product packaging, you’re providing a product or service that people want. The trick is to be able to communicate your products and services in terms and phrases that your ideal clients already use.

    This is a trap that every business owner or industry expert falls into. After living within your industry, and reading and researching so much within your field, it’s hard to avoid talking like a textbook. When it’s all words and phrases that you’re so familiar with, jargon doesn’t sound like jargon to you – but it sounds like it to everyone else.

    The secret to avoiding the dreaded jargon is to talk like your clients think. Your clients are not industry experts. You are. You need to be able to communicate your expertise in a way that they understand. Why? Because if your ideal client doesn’t understand what you’re offering and how you can help them, they will walk away.

    Jargon: Integrating a social media strategy with content marketing to improve your bottom line.
    Client: How to turn Twitter and Facebook followers into clients.

    Jargon: Strengthening your core and quads to improve your stride.
    Client: How to train for (and complete!) a half-marathon without hurting yourself.

    Jargon: The latest technology brings an improved bubble-wrap design and density.
    Client: Yes, you can ship a vase cross-country without it shattering with our new bubble-wrap.

    No matter your industry, the key is to think about the types of questions that your current or potential clients frequently ask. What do they want to know? How do they phrase that question?

    —-

    Alex Zamorski is a writer, editor, and publishing guide at Calamus Works. She loves to help entrepreneurs and small businesses build their audience and grow their brand. Connect with her over on Twitter: @CalamusWorks or head over to www.CalamusWorks.com

    Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

    http://www.projecteve.com/add-a-blog/

    — 2 hours ago
    #copywriting  #customer service  #Marketing 
    New Post has been published on Project Eve

    New Post has been published on http://www.projecteve.com/startup-stories-simplygenie-llc-simplygenie-the-perfect-party-delivered-to-your-door/

    Startup Stories: SimplyGenie

    Pink Puppy Party in a Box 300x111

    Tell us about your entrepreneurial product or service.
    SimplyGenie: The Perfect Party Delivered to Your Door. SimplyGenie is an online boutique that sells designer parties in a box and personalized, handmade party decorations.

    All our designs have been created by a Children’s Illustrator exclusively for SimplyGenie. We offer unique, personalized birthdays with the convenience of a party package.

    What inspired you to launch your business idea?
    Planning a party is time consuming, expensive and source of stress. You have to shop endless websites, search for menu ideas and make sure your party lives to the expectations set by Pinterest.

    We saw the need of a service to make this process easy so parents wouldn’t stop celebrating a birthday because it was too much work. We wanted parents to be able to throw the perfect party for their children without the stress associated with it.

    What problem does your business or organization solve?
    SimplyGenie eliminates the need to search endless websites and shop from countless stores; you will never have to worry about figuring out how to string a banner or how to set a buffet table we plan, assemble and deliver the perfect party to your door!

    Why SimplyGenie?

    - Fully assembled, handcrafted party decorations for that crafty look you love.
    - Unique designs that have been created by a Children’s Illustrator so you won’t find them anywhere else.
    - Everything you need for your party, including the latest trends in party decor.
    - And a party plan to guide you every step of the way!

    What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
    Understanding that there is only so much I can do because there are only 24 hours in a day. Time management and focusing on what is urgent and important is the name of the game.

    Give us one word that people might use to describe you.
    Focused

    How has Project Eve helped you and/or your business?
    I have been following Project Eve and have been inspired by the spirit of sharing, help and support of it’s community. The articles are of great insight and reading other startup stories is enlightening. Project Eve is a great resource.

    Give us an insider tip that relates to your industry or startup story.
    It’s not hard to make you party look like a designer party. By adding some special touches you can take an ordinary party to the next level.

    - Paper pompoms. They give the party an instant designer look and feel.

    -Paper striped straws. Not only are these good for the environment but they make any party instantly adorable.

    -Cupcake wrappers. Even if you don’t have cupcake toppers to go with your theme, using cupcake wrappers in colors that complement your theme will give your table a cohesive, put together look.

    -Bottle labels. Adding water bottle labels to the bottles at your party makes a big difference and usually has a great impact.

    -Banner or Garland. These come in different shapes, sizes and styles. They can be personalized letter banners, tissue poms, tassel garlands or even made out of cupcake liners the point is that when you add a banner or garland to your dessert table it dresses it up and makes it festive.

    Company: SimplyGenie LLC

    Website: http://www.simplygenie.com

    Follow my organization on social media here:

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    #birthday party in a box  #party decor  #party decorations  #party in a box