Project Eve

Project Eve connects women to the news, resources, networking and promotional tools that help us grow our business.

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    New Post has been published on Project Eve

    New Post has been published on http://www.projecteve.com/role-of-website-development-in-e-commerce/

    Role Of Website Development In E-Commerce

    Entrepreneurs and businesses must utilize the power of online technology to capture niche markets. There has to be a focus on optimizing a website through content organization and mobile development.

    Effective Website Presentation Of Products & Services

    Modern businesses must take advantage of websites that could promote products and services in a simple way. According to this article, life insurance plans can be presented concisely on a single Web page that also has a call to action. Stuffing a page with too much promotional and informational content can overwhelm potential clients. It is important to break up information into lists and other sections such as headers.

    The use of hyperlinks is also critical in user-friendly presentation of financial services. For instance, a Web page about life insurance can link to another page that contains a download option for an in-depth brochure. Simple tools such as payment calculators could also be posted as hyperlinks that discuss life insurance policies. The final paragraph of any introductory Web page should end with a soft call to action for purchasing financial packages or at least getting a quote.

    The Universal Convenience Of PDF Documents

    Sometimes, it might be too challenging to create custom scripts and HTML coding to present certain content on a single web page. Promotional content that features unique layouts of text and photos is best presented in PDF format. Instead of creating an entire Web page about a product or service, a simple introduction can be posted featuring a hyperlink to an entire digital brochure that’s available for download as a PDF file.

    A PDF file must be created with a special program such as Adobe Acrobat. Uploading such a file to a Web server only takes minutes. Once a PDF document is successfully posted on a website, visitors can download it quickly. Nearly every Web browser supports files in PDF format. Sometimes, files could be opened in another browser window or tab without the need to actually download content to an internal hard drive. The beauty of PDF is that hyperlinks can be inserted into text. Additionally, it is easy to print documents in this format as opposed to Web pages that might produce layout glitches during the printing process.

    Applying Responsive Web Design

    A modern website should have a responsive web design in order to maximize potential visitor traffic. Traditional HTML coding is not friendly for mobile platforms such as Android and Apple iOS. With the advancement of HTML5 and CSS3, websites can now be optimized for smartphones and tablets. Taken to another level, mobile developers could apply advanced back end scripting to make a website optimized for mobile and desktop browsers. The beauty of responsive Web design is that a single website is available in different versions depending on the device of the visitor. Automatic scripts adjust the layout of content based on the type of Web browser that is detected. Mobile development in modern Web design is a key component to successful online operations for any business.

    < Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

    http://www.projecteve.com/add-a-blog/

    — 20 hours ago
    #e-commerce  #sales  #Web Development 
    New Post has been published on Project Eve

    New Post has been published on http://www.projecteve.com/digital-technology-boosts-real-estate-sales/

    Digital Technology Boosts Real Estate Sales

    The information technology boom has drastically influenced the evolution of real estate practices. Selling properties is now made easy thanks to the widespread reach of the world wide web. Additionally, mobile technology connects real estate agents with potential clients in unprecedented ways.

    Selling Real Estate In Digital Age

    Real estate agents are applying the latest digital technology in order to boost sales. According to this article, mobile technology is utilized to list homes for sale online. These days, buyers are using mobile apps to browse local listings of residential properties. Instead of sitting in front of a desktop computer, busy professionals depend on their smartphones to find a dream home. In fact, serious buyers might subscribe to text message and email alerts featuring listings of homes that match specific criteria. Features such as 360 degree virtual video tours and high quality photos also define digital technology that’s integrated into modern real estate practices.

    Real estate agents must emphasize mobile technology when it comes to staying in touch with potential clients. Text messages and map based apps are quite convenient for informing customers about homes that are available for showings with scheduled appointments. There is actually no need for any daily phone conversations between real estate agents and house hunters.

    Multiple Listing Service

    Modern real estate agencies must integrate Multiple Listing Service technology into professional websites. MLS is an advanced virtual platform for displaying homes and other types of properties that are for sale. On the user end, there are administrative controls for optimizing the visual presentations of listings. On the website visitor end, there are options for narrowing down choices based on specific criteria. MLS platforms allow real estate agents to add high quality images and videos as well as in depth text descriptions.

    Organized layouts are optimized to display the highlights and other less important features of a home that’s listed for sale on MLS. Multiple Listing Service technology also allows for quick sharing of listings via email, social networks and other online outlets. Additionally, it’s easy to print home listings with a single click. Mobile compatibility is also becoming an important aspect of modern MLS design for real estate professionals.

    Social Media Marketing For Property Promotions

    Real estate agents can take advantage of social media in order to attract potential buyers. It’s possible to sync listings of properties from a real estate website with social media channels. For example, updated listings show up as posts on the personal or professional profile page of a real estate agent using social networking.

    The use of visual content like photos and videos also enhances the marketing effectiveness of listing real estate on social media. Discussions about neighborhood features and local attractions also add a personal and interesting touch to property listings that are browsed by diverse demographics. Real estate agents might choose to buy advertisement space to target social network users within specific geographic regions. Custom ads featuring a real estate website should ideally be displayed on social media marketing campaigns.

    Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

    http://www.projecteve.com/add-a-blog/

    — 20 hours ago
    #digital  #e-commerce  #online business  #sales 
    New Post has been published on Project Eve

    New Post has been published on http://www.projecteve.com/entrepreneurship-in-the-digital-age-what-you-need-to-know/

    Entrepreneurship in the Digital Age - What You Need to Know

    There are millions of people who feel that innovation is something that happens during a refreshing shower. Innovation is a process, not an accident. It’s more than art. It’s a science! Those who aren’t keeping with technology and industry trends are bound to be fall behind and eventually disappear.

    How the World Has the Marketing World Changed

    Understanding these changes and knowing how to react, as digital marketers, can help drive success. The world has changed in two major ways. First, information has exploded exponentially. Four billion hours of YouTube videos are watched every single month (that number is constantly increasing), fifteen-percent of the searches Google experiences each day are new, there are over 100 billion searches conducted each month, and there are over three trillion unique URLs. That’s a lot of information to track and make sense of.

    The second change is an explosion of people who access information via the Internet. Many of these people have been traditionally left out of the digital economy have now been admitted through use of their cell phones and other mobile devices. The pace of innovation is now dazzling. As recently as 1995, watching videos online was unheard of. Now, 4 billion hours have been clocked.

    How Has Entrepreneurship Changed?

    Today, overcoming the barriers to starting a business have never been easier. Pop stars, beauty business and software companies have gotten their start on YouTube. “How-to” videos, from auto repair to applying makeup, have created a new class of wealthy entrepreneurs, overnight. Crowd-funding is another incredible source for raising cash and kick-starting a business. It’s as simple as creating a video, placing it on YouTube, and asking for donations. It’s the ability to secure funding from the every-day people. Gone are the days when a person with a great idea had to depend on bank or private funding to start their business.

    Fotolia 47694220 XS 300x200 Entrepreneurship in the Digital Age   What You Need to KnowCreative people engage themselves constantly in the creative thinking process. The same rules apply to solving tough problems, writing an interesting article or starting a business. Over time, creative people have honed the ability to see things from a different perspective than others. Their attempt to find the “right” answer can sometimes be limiting. They think in terms of finding a “correct” solution. This way, they may discover several solutions that work. They also don’t seem to mind breaking established rules to get the job done.

    One example of entrepreneurship is turning owned or leased properly into a money-making enterprise. A quaint home can become a bed and breakfast, or land acreage can be turned into a hunting reserve. The rise of e-books published by such small enterprises and companies has led to an increase in both business transactions and awareness of family-owned brands.

    Popular social media venues like Twitter and Facebook can provide a personal face for the company to thousands of potential customers about the company’s services. One way of finding success in the digital age is to know the world around you. Discover what people want and need. Then find the product or service that can provide it. The solution may already be right under your nose or at your fingertips.

    < Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

    http://www.projecteve.com/add-a-blog/

    — 1 day ago
    #digital age  #entrepreneurs  #entrepreneurship 
    New Post has been published on Project Eve

    New Post has been published on http://www.projecteve.com/devising-marketing-campaigns-for-online-businesses/

    Devising Marketing Campaigns for Online Businesses

    Fotolia 44837833 XS 300x300 Devising Marketing Campaigns for Online BusinessesBusinesses must find innovative marketing strategies to sell items online. Visual content can be extremely effective at making a strong call to action for purchasing products on eCommerce stores. Professional quality photos, videos, diagrams and informational articles can convince customers to make a purchase on the internet.

    Online Product Demonstration

    An effective marketing strategy for selling merchandise online is to create a great visual presentation. When shopping eCommerce stores, consumers can only rely on photos and videos rather than actually grasping products in their hands. According to this article, entire webpages featuring diagrams and in depth explanations must be created to advertise innovative and exclusive products that aren’t displayed in store shelves.

    For example, a bedwetting alarm is a simple device that uses advanced technology to improve an age old problem for young children and parents. To effectively advertise such an eclectic product, multiple diagrams are used to highlight the technology behind electronic sensors and ultra thin material for comfortable wearing. Photos of young kids and middle age adults also create an appropriate theme for advertising a bedwetting alarm online. A strong call to action should conclude a visual presentation of a high tech product that solves a traditional problem for consumers.

    Blog Style Internet Marketing

    Companies that manufacture or directly sell merchandise online can take advantage of user friendly blogs to highlight particular products. A blogging platform such as WordPress offers an array of benefits for launching an online marketing campaign of best selling or new items. An entire web page can be dedicated towards highlighting the main features of a product with the posting of photos and videos. The use of tags is another important feature in properly archiving web page content on a blog template.

    Pages about particular product categories could be classified into similar virtual tags that allow shoppers to discover relevant merchandise. Blogging platforms can be customized with an array of themes that enhance the visual presentation of simple blogs aimed at promoting products online. Additionally, this open source platform is compatible with eCommerce tools that could be used to sell products directly online or provide references to external virtual stores. For instance, shopping carts and catalogs could be installed on WordPress.

    Online Infomercials

    Traditional TV informercials have been extremely successful at selling simple inexpensive items by the millions. Small businesses can take advantage of internet infomercials that are much more affordable to produce and launch. The goal of such a presentation is to effectively show potential customers how to use a product. Actual company employees could advertise the product instead of actors or models who are expensive to hire. The presenter should speak with a clear and enthusiastic tone while holding and using the item being advertised. Infomercials could be posted on a company’s website, external online stores and social media outlets. For example, it’s a smart marketing strategy to post product ads on social media channels like YouTube, which could generate a tremendous amount of views in a short period of time.

    < Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

    http://www.projecteve.com/add-a-blog/

    — 1 day ago
    #Marketing  #online business